Old Dutch 90th Anniversary | 2023 | Logo designed at Spot to celebrate the 90th anniversary of Old Dutch Foods, a beloved snack brand in the Midwest and Canada. The 90th logo features custom lettering inspired by the original 1930s Old Dutch logo and an illustration of the iconic Old Dutch windmill. The design can be seen on print and digital ads, a commemorative anniversary booklet, and special edition packaging based on the original potato chip box.