Logo designed at Spot to celebrate the 90th anniversary of Old Dutch Foods, a beloved snack brand in the Midwest and Canada known for its quality, tradition, and family values. The 90th logo features custom lettering inspired by the original 1930s Old Dutch logo and an illustration of the iconic Old Dutch windmill. The design can be seen on print and digital ads, a commemorative anniversary booklet, and special edition packaging based on the original potato chip box.

other projects:

Posters
2018
A collection of posters designed for various events, concerts, screenplays, pitches, and personal exploration.
1881
2024
Logo and branding designed at Spot for 1881, an elegant restaurant in Saint Paul's historic Union Depot transportation hub.
Fan Art Illustrations
2019
Illustrations inspired by some of my favorite bands, movies, and shows.
Magical Encounters
2022
Packaging and art direction for "Magical Encounters," a family game inspired by the classic Magic 8-Ball toy.
The Lost Art of Handwriting
2014
A coffee table book designed as my senior thesis project at Parsons, created with letters and drawings from strangers.
Spot Brand Refresh
2022
Branding designed for Spot, a creative agency where I currently work. The brand includes a refreshed website design, social media strategy, office interior, promotional materials, and more.
Preschool Games
2021
Branding, illustration, and packaging designed for Fisher-Price preschool games, available at Target, Walmart, Amazon, and more.
Pattern Design
2012
Patterns designed for personal use.
This is Vietnam
2013
A typographic book inspired by an interview with two of my veteran uncles.
Blokus Junior
2019
Graphic design and illustration for the game Blokus Junior, designed at Mattel.
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